Penneys (Primark) A/ W '13 Collections | Press Preview

 Hello folks! I feel like I haven't been blogging properly over the last fortnight and I do apologise for the lack of posts immensely. I've recently started a new job, so trying to find a balance has been pretty tough! Moving on - I recently attended the glorious A/ W '13 preview of Penneys (Primark's) upcoming collections in The Chocolate Factory. I was genuinely amazed by everything I saw; I find myself venturing into Penneys more and more these days; their clothes are just as on-trend and available at cheaper prices than the regulars (Topshop, Zara etc). I personally tend to go for Penneys' statement jackets and jewellery over the clothes, but the preview of their future collections will more than likely make me swerve out of that habit as I have a heap of pieces on my wishlist now.
There will be something for everyone - Grace Kelly inspired ladylike wear, to Westwood-esque punk prints. I've photographed some of my favourite pieces from the collections below; all of which will be available in stores throughout next season, starting from August.

Spot anything you like?