5.1.13

The Newbie's Guide To Running A Successful Blog


Evening all! I've been inundated with emails from people lately, asking me for tips and advice when it comes to starting a blog. It's impossible to answer all of these emails, so I thought I'd write one big blog post on the matter. I'm not going to lie, I feel like I am slightly repeating myself after my 10 Blogging Commandments post, but hey-ho! These are my opinions and thoughts, they're not the official rules of blogging (there are no rules, so to speak). 
  • First thing's first; why do you want to start a blog? Maybe you're inspired by other bloggers, encouraged by a certain interest (fashion, music) and want to express it through blogging? Starting a blog for the right reasons is key. I've received a handful of emails before from people asking me why they haven't received event invites/ PR samples yet, stating they've had their blog up and running for a month, for example. Tut, tut, tut! If you want to start for the sheer prospect of receiving freebies and trotting along to glamorous events, you're in the wrong place! Readers, PR companies and fellow-bloggers aren't stupid; it's easy to read straight through someone who blogs for the wrong reasons. I started my blog in 2009, and I didn't receive any samples until 2011. I never started a blog with anything in mind other than sharing my interest in fashion and styling with others, freebies never even crossed my mind. As @WhatKHDid said on Twitter earlier re: samples and invites: "It's a privilege you earn, not a right!"
  • Your blog and you need to stand out to get noticed. There's no point copying another blog and posting constant similar content. A lot of new bloggers fall into the generic blogger type; thinking they have to take product photos against a floral backdrop, own a DSLR and have shabby-chic themed designs. There's nothing wrong with those things, but at the end of the day who wants to follow 100 blogs that look the exact same? Be different, be you! Think of a catchy and unique blog name; names like Sarah's Closet and I Love Makeup are far too bland and predictable. Layout wise, play around with the design tools on your blogging platform for a few days before you officially launch your blog. If you're thinking about blogging professionally, maybe invest in hiring a graphic designer to make you up a swanky design.
  • Gaining readership seems to be a big worry for new bloggers. I'm lucky I started blogging when I did, as there weren't half as many blogs around back then as there are now. Blogging may seem very daunting, and trying to get your blog noticed in a sea full of millions of other blogs can be tough. First things first - DON'T SPAM! Linking your blog to other bloggers and companies constantly is incredibly irritating and won't get you any clicks - trust me. Commenting on another blogger's post with "Nice post. Mind checking out my blog?" won't get you any clicks either; it's blatant you're not really interested in the post, and that you're just using it as a way of promoting yourself. No established bloggers got their readership through spam or hounding people to follow them. It's unprofessional. Include yourself in forums, chats and become friendly with other new bloggers to exchange links and posts. Use labels relevant to your post e.g if you review a Chanel lipstick, label it with 'Chanel' and 'Shade X and Y'. When people Google search reviews/ swatches of it, your blog might come up!
  • Keep things simple and clear. Over-edited, dark photos of makeup won't appeal to people. Use natural daylight and a good-quality camera to take snaps. You don't need a DSLR to blog! I've never owned a "professional" camera in my life until a few weeks back; I took every blog picture off of a simple digital camera bought from Argos. Early-afternoon is my personal favourite time to take photos. I also don't use flash, natural daylight works best for everything. Keep your font legible, don't use overcrowded buttons and banners all over your blog. A busy blog distracts from the content!
  • Time and time again, I see new bloggers bitch and moan about current popular bloggers on sites such as Twitter; bitching about big/ fellow bloggers won't gain anything. You'll come across as immature, and it'll give you and your blog a bad name. It also reeks of jealousy; that blogger may have thousands of followers, but all s/he did was work hard at their blog, surely? Be nice. 
  • Edit your posts! Nothing puts me off a blogger/ blog post more, than seeing heaps of spelling and grammatical errors. Not everyone is a decent speller, but spell-check is available! Poor spelling and grammar comes across as unprofessional and lazy. Proof-read your blog posts multiple times before publishing. Also, language and tone are majorly important; I'd advise to refrain from swearing or using slang often. Also know the tone you want your writing to be in. Just a heads up; nobody wants to read an OTT Shakespearean-description of a brown eyeshadow. I like to keep things balanced, professional, yet conversational. I don't overuse flowery language, and I like to add a bit of humour into my posts here and there. Everyone makes mistakes, but make sure you correct them and that they're not constant!
  • Some new bloggers also stated they're concerned about how many times you should post; at the end of the day, you're the boss of your own blog! Whether you blog 10 times a week, or once a week - nothing is wrong or right. Yes, regular posting will probably get you more hits and followers, but there's no point in stressing about it if you can't manage it! The fun is lost when something becomes a chore. Work blogging around your schedule; if you've a few hours free one weekend, why not write up a few posts and schedule them in to be posted on different days during the week? I tend to post around 4-5 times a week, maybe less.
  • Never write for the sake of it. If you feel like you're writing something for the sake of writing something, it'll show through. Write about what interests you, not what you think will interest other people. Of course, what interests your readers is important but you have to remember it's your blog. They're on your blog to read about you and your thoughts. If you're passionate about something, write about it! If people don't like it, it's not the end of the world. If they love it, great! All that matters, is that you have fun writing and being creative. 
  • Some people aren't comfortable with sharing their identities online, but I find that bloggers tend to be more popular when they show readers who they are. Hiding behind a cartoon avatar will put people off eventually, as the whole personal element of your blog diminishes. At least show your readers what you look like, say what country you're from and give them a few fun facts about you. Nothing too personal - just your favourite tv shows, shops, lipsticks.. whatever! Don't be afraid to let your readers in.
I hope those tips have helped some of you! They're only my tips and opinions, at the end of the day. If you disagree with me, that's fine! Leave any extra tips you can think of in the comments below - I give you full permission to leave your blog links along with them.. just this once ;). Check out each other's blogs; hopefully you'll gain some new readers and blogs to read. Good luck!
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94 comments

  1. This is really helpful ! I saw loads of bloggers complaining about Company Magazine's Superblogger issue because it apparently said you should blog every day which isn't true at all.

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  2. very helpful post i started my blog a few months back & i love blogging but i would like more followers that way i know people want to read what i write xx

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  3. Wow Leanne this is a great post, you put so much effort into it. It will be beneficial to so many people.

    Please follow my blog :)
    http://beautyinmywords.blogspot.ie/

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  4. Thank you so much Leanne! You are definitely my blogging idol xx

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  5. Very helpful, thanks so much :)

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  6. Thank you so much Leanne! You are definitely my blogging idol xx
    http://fabulistfairy.blogspot.co.uk/

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  7. That's a really good point about clear photos.... I always get lots of hits from my photos via google images....

    I think that adding them to Pintrest etc is another good tip....

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  8. Thanks Leanne, really helped as I only really started blogging :)

    http://dontneedmakeutocoverup.blogspot.ie/?m=1

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  9. Cheers for the tips :) Love the new layout!

    if anyone likes edward scissorhands feel free to check out my post on my halloween costume :D x

    http://taraboomforfashion.blogspot.ie/

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  10. This was exactly what I was looking for! Your blog is amazing, I love reading it and I have looked back through old posts to read those as well. I see you as a sort of inspiration in blogging and even just as a person. Obviously I don't know you so that sounds a little strange but I just get such a good vibe of you from your videos and your posts. You seem like such a genuine and lovely girl. There's something about you living in Dublin which makes me feel a lot more connected to you (I live in Belfast) I don't know exactly what it is but I just feel I can relate to you better than some of the bloggers across the water. It must be the Irish thing! Leanne, you are such a beautiful girl, I would love to look like you! Your personal style is amazing, I wish I had as much confidence as you. Sorry this comment has been so long, I don't usually comment on things but I just wanted to say a few things. You're doing such a great job (I don't mean that in a patronising way at all!) Thank you so much for putting all this effort in!

    Debra
    xx

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    Replies
    1. Check out my blog if you like http://overdressedandunprepared.blogspot.co.uk/ xx

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  11. Thanks leanne , awesome blog as usual and I love your blogs new look. x

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  12. They're some really good tips, thanks Leanne!

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  13. I've been blogging for about 6 months so I'm relatively new. I agree with every point & you said it so well. Everyone should read this before they start a blog! x
    britishbeautygeek.blogspot.co.uk/

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  14. wowow this came at the PERFECT time for me! i just started blogging and i love it, its super relaxing! Leanne is the most inspirational person of the blogging world to me!

    http://velvet--couture.blogspot.co.uk/

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  15. This has really helped me! I'm taking on your advice about the design element, my aunt who's a graphic designer is going to give me some help. You're right about the receiving samples and stuff-you shouldn't really take them into consideration when deciding to blog, you'll never get anywhere. Just a question though, what forums are available for Bloggers?
    I'll leave my link if you don't mind :)

    www.tooraaa.blogspot.com

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  16. Really helpful post, everything you've written is so true!
    http://mimsmake-up.blogspot.co.uk xox

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  17. Literally just editing my blog design, so glad to see some tips on keeping it simple :) Keep up the good work!

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  18. Great post - thank you so much for taking the time to write this! My sister and I just started our blog about 2 weeks ago so these tips are incredibly helpful. Loving Thunder & Threads new makeover too!

    Fiona xo

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  19. What a great blog post, new layout is fab too. Came at the right time for me too as others have said. And I couldn't agree more its up to the blogger when they want to post etc and if you're forcing content it won't work. Such a daunting thing starting a blog but once you enjoy it that's all that matters. Xx

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  20. I really like this post :) some really helpful stuff, as well as stuff I find irritating too! I know someone that complains about popular bloggers a lot! Also, I hate it when people don't use capital letters/spell properly, puts me off subscribing! x

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  21. I would like to literally repeat everything all of the above ladies have said regarding this post as it is such a big help to me and teh ladies on my facebook page, secret beauty junkies. Its a private group and has been up and running for a few months and have literally started a blog in the past few days with a number of the girls who are established bloggers in thier own right. I have posted a link on the page to this very post for us to keep coming back to as it is extremely helpful and to the point. I have personally been subbed to you for a good few months and love your blog for your honesty, outfits (which are my favourites by the way, as you have such a unique style).
    If it is ok for me to leave the link to our blog, i would appreciate it if you could just have a quick look and be extremely honest with me. It is more than ok if you can't love. xxxxx

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    1. Doh, definately a Homer Simpson moment, I forgot to post the link lol
      http://secretbeautyjunkies.blogspot.co.uk/
      Thank you again love. x

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  22. so happy youve made this post, ive wanted to start a blog for a while now, only thing im having a problem with now is school getting in the way and my friends opinions of writing a blog.. haha :)

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  23. Always loved reading your blog, and I completely agree with you! I've just started one, and I already have people going to my Tumblr and messaging me to promote them. I usually never leave my blog link on other people's post, but just this once http://fuckxfashion.blogspot.com/

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  24. This is such a brilliantly helpful post, you are wonderful.

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  25. This is such a big help, thank you so much! I've literally only just started blogging, and it's been a big aspiration of mine to run a successful blog. I'll take all of these tips into consideration!

    Have a nice day :) x

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  26. I love how brutally honest you are Leanne - it's so helpful! You never flower things up or fit in with the crowd - it's so cool and you really have given me alot of confidence to be who I want to be! Your an inspiration to me, I think your style is really fun and unique, and these blogging tips were really beneficial for me, so thank you! I love the new blog layout by the way, it's brilliant! Love, Jo xxx

    brighteyedbeauty26.blogspot.co.uk ( just this once okay!;) )

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  27. Thanks for the tips! I'm a new blogger too and understand how disheartening it can be when you put a lot of effort into your blog but get no feedback. Things obviously improve with time though! And since I'm so new I didn't expect some sort of overnight miricle!

    I like to follow new blogs because that can really make a difference and encourage a new blogger!

    Have a look at my blog if anyone feels up to it!

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  28. Great post Hun as a new blogger the tips will be very helpful and I'm sure this post has helped other new bloggers also.

    Pocockins.blogspot.com
    Sophie
    Xx

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  29. This was such a great and helpful blog post, Leanne! Thanks for letting us link our blogs - just this once haha :P

    http://railwaybaby.blogspot.com.au/

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  30. This is a brilliant post. Once again you've hit the nail on the head! Love your new design too x

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  31. I really love your blog Leanne for the main reason that your truthful and blunt. You don't beat around the bush and get straight to the point. This blog post really is great for first time bloggers - much like myself. All of your posts are helpful because your objective whether you're reviewing a product or if it's a post like this. I always find your blog helpful and I love your new design. :-)

    I also love your videos!

    ~ Jade
    www.lipstick-andlemondrops.blogspot.com

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  32. Great tips, i really want to work hard on my blog this year, and i am looking forward to it :)

    Sophierosehearts x

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  33. Thank you for this! You're the reason I made a blogspot in the first place... so I could subscribe to you! I just started a blog, and I have no idea how to get people to follow it, but for now, I'm just going to focus on what you said: write what I'm passionate about, and not become fixated on it! Great tips (:

    Love,
    Sabrina
    http://screenedsilver.blogspot.com/

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  34. I want to give you a huge thankyou for giving us new bloggers guidlines! I respect the fact that you are helping the 'newbies', we are lucky to have someone who just puts it on the plate for us!

    98redribbons.blogspot.com

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  35. This advice couldn't have come at a better time, just as I'm starting up my own blog! Though, if you ask around, you'll find plenty of studying/newly qualified graphic designers who'll be willing to design your blog free of charge just for the experience or to get their name out! *cough*

    shonalouxo.blogspot.ie x

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  36. Really nice tips. I think I always have trouble with finding the best times to blog, but I'm working on it. Thanks! :)

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  37. I will bear these in mind while working hard on my blog. Thank you very much!!

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  38. Hi Leanne,
    While I have had a blog for a couple of years, I'm new to Blogger (used to be on WordPress) and want to make a fresh start with my blog, with more regular posts.
    Reading your advice has been so helpful and insightful. Thanks :)
    Nicola xx

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  39. This is a really helpful post. I only started blogging a few days ago, so this couldn't have came at a better time!
    One thing that really puts me off people's blogs is - the font. I know that sounds a little silly, but I find it really off-putting when the main font isn't very legible haha!

    xxxx

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  40. such a great post, i recently got in the swing of blogging again after around 6 months of no blogging. I have recently changed the direction of my blog, .. thanks for the post!!

    leigh xx

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  41. It's so weird that I watched Zoe and Louise's blogging help video yesterday and have just come across this post! Such a big help, thank you :) I've just started blogging and in terms of layout its pretty simple as I find busy blogs harder to read.
    Only a few posts, but I'm getting there!
    http://annas-block.blogspot.co.uk/
    x

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  42. Such a good advice! I agree with you in so many points! Even if people think it's not, grammar and spelling are two key points when deciding whether to follow a blog or not. Sorry for my poor English, I'm Spanish. I invite you to visit my blog if you want! ;)

    Iria
    x

    www.funfearlessfemale2.tk

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  43. Hi Leanne! Such a fantastic and great post, as always. I agree in most of the points you stated.

    http://shoesandgloss.blogspot.com

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  44. Interesting post Leanne (as always)! I agree with you 100%. I've been blogging for year and a half now. My blog isn't popular, but I love it. I worked hard for my 221 followers and I appreciate when readers leave meaningful comments and not just 'check my blog'. If you say something that is connected to my post chances I'll actually check your blog are bigger. :)x

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  45. So glad I just saw this - I just started mine, as well. One thing I've noticed that's helped me with views is Twitter. I did a review on the Lorac PRO palette, so I searched "Lorac PRO" and any one that asked whether they should buy it or UD Naked, etc I responded to them.

    Would you think that's spamming if you're offering advice they were looking for?

    How often do you think one should post on twitter?

    Thanks!

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  46. I'm not gonna lie, I feel somewhat embarrassed when I see people leaving "Love your blog... check out mine? x" comments. It reeks of desperation and it never fails to make me cringe!

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    1. sunshine-acid.blogspot.com

      it's all good clean Christian fun.. I swear

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  47. This is so helpful, thank you! I started my blog in August last year and had no clue what I was doing. I just got the general jist from other blogs I'd been reading, but over time my blog's definitely come to be more to my taste. I'm learning every day!
    One tip I'd share, which you've really already covered, is not to put 'follow my blog? www.blogname.co.uk' but just a subtle link using a HTML link code so that if people want to click, they can, but it's not in your face. And interacting with other bloggers is so important!

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  48. This is very helpful! I went to a blogging workshop at uni a few weeks ago and got told similar information. I'm looking forward to putting more time in to my blog this year when uni work calms down, thanks for the advice!

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  49. This is so helpful! I always wondered how many times a week I should be blogging, and now I know that it's up to me :) Thank you<3 Please do a meetup Leanne? It would be lovely to meet you!

    http://theglamcornerxo.blogspot.ie

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  50. Very helpful!
    I've recently started a blog and I'm through it, I'm slowly finding my own style.
    Thanks!

    http://papercupd.blogspot.co.uk/

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  51. This is so helpful! Thank you so much! :-) I'm going to try get back into blogging when I find some more inspiration and find what I really want to write about! x

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  52. This is such a helpful post, you seem so down to earth and honest, thankyou for sharing your tips :)

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  53. So helpful! Thankyou
    Justdoingkatie.blogspot.com

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  54. Reading through this was quite helpful. Some really good tips used :)

    shanneeooo.blogspot.com

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  55. Really great post Leanne, great tips all round! x

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  56. this is so helpful! thanks you so much :)I'm defiantly getting back into blogging after my exams. x

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  57. Thank you so much, this is so helpful. I will start officially after my exams and I will take on your advice.

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  58. Great, helpful post, thanks Leanne!

    http://daisyjanine.blogspot.co.uk/

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  59. this was very helpful leanne!
    the first video i watched from you was your ''tattoos and piercings''
    i loved your video ever since and when i saw you have a blog i was like <> you have an amazing style sense! i love you!

    here is my blog for anyone who wants to read it.
    http://kallismakeuphouse.blogspot.gr/

    thank you so much for the opportunity to...''advertise'' ourselves :P
    have a good day! (or night) xx

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  60. This is brilliant Leanne, really helpful for us new to blogging. You're a really talented writer, I always enjoy reading your posts!

    Thanks,
    Carmen xX

    www.maidenofwood.com | http://www.youtube.com/user/MaidenofWood

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  61. i love these sort of posts and they're so helpful!

    http://therawrdrobe.blogspot.co.uk/

    katy x

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  62. really helpful post to read when you are starting out blogging :) there are definitely people out there giving blogging a go for the wrong reasons!

    nlmorgan.blogspot.co.uk

    x

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  63. If I could give you a virtual hug I would! This is brilliant advice. Clear, understandable and honest. I love you haha, totally one of the bloggers I feel I can look up to because I know there's no bullshitting with you. Also your post of beaut.ie was very good!

    Dee
    x

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  64. Thanks Leanne :) I just started a blog and it's posts and youtube videos like this that remind me why I did it..I like your brutal honesty..it really helps :) x

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  65. Just followed! Don't know how I've never found you before!
    Great advice!
    Hannah :) x

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  66. This is exactly what I needed!
    You are so thoughtful for sharing this with us.<3
    Your post just gave me a lot of courage.

    http://elegantnloud.blogspot.kr

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  67. Really helpful Leanne X

    Btw, I only came across your post on beaut.ie today. I've been a follower for a while now and I think you've done amazing! Keep up the good work!

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  68. These tips will be useful as I plan to do a 2013 'blog overhaul' as it were, just debating whether to start completely from scratch again or not!

    www.magpiebox.blogspot.co.uk

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  69. thank you ever so much.
    your blog is such an inspiration and so are you :)
    x

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  70. I think this is a brilliant post. I have wanted to start a blog for a long time now and this has helped. I am still struggling with what I should have as a first post though. :/. What did you do as your first post??

    And again this is a brilliant post. :D.

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  71. Very helpful post. Thank you :)
    I adore the new layout/design btw!

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  72. This was really helpful thanks:D
    http://uniqu3youth.blogspot.co.uk/
    x

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  73. I love you Leanne!! Youre so awesome! these tips were fab and I totally agree with all of them!! Thanks so much for your help! You've actually inspired me to work hard at my blog :)

    fashionqueen294.blogspot.com

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  74. This was very helpful and I have just started my own blog!

    the-fashion-basement.blogspot.co.uk
    x

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  75. So helpful, Leanne! Thanks so much helpful post. We're still trying to find our feet with the whole blogging thing and this has certainly helped

    Beoursinheels.blogspot.ie

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  76. Thank you for your advice, I have just started my blog. Finally! after thinking about it for sometime!

    Your tips are very helpful and precise and I love your Vlog also, I was so hooked on your post about BDD I missed my lunch break.

    I'd really appreciate it if you could have a look at my blog, any thoughts or opinions are greatly received.

    I am also thinking about vlogging.

    My posts are going to be about business, I am 23 old girl starting up a new business so I am hoping I will have some exciting things to share over the next year.

    My blog is MissKintegrity.blogspot.co.uk


    If you give it a look, thanks very much.

    Kelly

    x

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  77. And I should have added this is my blog.

    http://addictfordramatics13.blogspot.co.uk/

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  78. Thank you for posting this! I've just started my blog, and needed some advice so this was very helpful! :) I've been reading you're blog and watching you're youtube channel for a while now, i love it!

    Im relatively new to blogging and hope to be as good as you someday :)
    Thanks again.

    bek. xx

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  79. This really helps!
    www.akusento.blogspot.com

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  80. This is really helpful, i have pretty much kept between these guide lines, which shows i have been doing something good :)

    Pipp xx

    http://pippjones281190.blogspot.co.uk/

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  81. This post was very timely and useful for me as I am a blogger of only one week!! So thanks for thinking of us newbies we need all the help we can get xx
    Angela x

    http://british-bargains-and-beauty.blogspot.co.uk


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  82. This was a really helpful post as i just started blogging. I love your blog :)

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  83. http://riteitrite.blogspot.co.uk/ i took your adivce:--)

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  84. Really helpful! I actually cannot work blogspot to save my life so i decided to do a tumblr blog instead. Im finding the layout side of it very difficult- im starting a fashion journalism course in September so it's important i get every aspect of it right. May just have to invest in a graphic designer, as you said! Anyone reading this comment feel free to check out my blog as i am majorly lack on followers at the moment!! I promise im interesting ;)

    http://shehasalwaysbeenadreamer.tumblr.com/ :)

    xx

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  85. I found this so helpful thank u very much, it has given me more confidence in what I'm doing.

    Thank u
    Katie x

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  86. Great post and a great blog! So easy to read and really helpful tips in such a crowded area!
    Thanks,
    Sophie.

    www.thursdayschild070.blogspot.com

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  87. Great post! I just started my blog a few days ago, it's great to get some advice from a pro blogger.

    www.fashionandfilmblog.blogspot.com

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  88. After wanting to for awhile now, I finally started blogging a few months ago!
    I love it, writing a post (even if its not much) and editing photos, then just looking at the work I did, it feels nice.
    Thank you for the advice, its nice getting tips from someone you admire in the community!

    minniemeesh.blogspot.ca

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  89. Thank you for this post. It has inspired me to finally start blogging. I've only done a few posts so far.
    website design.

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