Penneys (Primark) Spring/Summer 2012

Penneys (Primark in the UK) has really upped its game in the last few years, which is a god-send during this rotten recession! Gone are the days where all of us can afford to splurge €30+ on a top. Now we want affordable, yet fashionable and on-trend pieces to last us a season, at least. Penneys have brought out gorgeous ranges over the last few years, and it has become a main rival of the likes of Topshop and Urban Outfitters. Although the price may have rised a tad, Penneys are still extremely affordable in comparison to a handful of high-street shops. It's the perfect place to spend a tenner, and you're always bound to snatch up a bargain!
This Spring/Summer collection is absolutely stunning; there's colour popping, prints, femininity and androgyny - something for everyone! I've particularly got my eye on the floral dress with the pretty collar (second photo, top row) and the polka-dot retro blouse (last photo, bottom row). All of the pieces from this collection however, are versatile and are definitely going to be some big competition for other retailer's this season.
The accessories are also gorgeous, with the feminine retro theme flying high. Perfect for the beach, a BBQ party or for looking extra-chic at a festival this Summer. I absolutely adore the straw bag and floral bow; another two things I'll definitely be picking up!
All items will be available in store, next month.

Have you got your eye on anything from this collection?