14.1.12

Penneys (Primark) Spring/Summer 2012

Penneys (Primark in the UK) has really upped its game in the last few years, which is a god-send during this rotten recession! Gone are the days where all of us can afford to splurge €30+ on a top. Now we want affordable, yet fashionable and on-trend pieces to last us a season, at least. Penneys have brought out gorgeous ranges over the last few years, and it has become a main rival of the likes of Topshop and Urban Outfitters. Although the price may have rised a tad, Penneys are still extremely affordable in comparison to a handful of high-street shops. It's the perfect place to spend a tenner, and you're always bound to snatch up a bargain!
This Spring/Summer collection is absolutely stunning; there's colour popping, prints, femininity and androgyny - something for everyone! I've particularly got my eye on the floral dress with the pretty collar (second photo, top row) and the polka-dot retro blouse (last photo, bottom row). All of the pieces from this collection however, are versatile and are definitely going to be some big competition for other retailer's this season.
The accessories are also gorgeous, with the feminine retro theme flying high. Perfect for the beach, a BBQ party or for looking extra-chic at a festival this Summer. I absolutely adore the straw bag and floral bow; another two things I'll definitely be picking up!
All items will be available in store, next month.

Have you got your eye on anything from this collection?
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17 comments

  1. This is actually amazing! I can't believe how much effort they've started to put in over the past couple of years. I actually prefer them over Topshop and the likes nowadays. Yet people still call me cheap for shopping there... shows what they know!

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    1. Completely agree! I remember buying a sheer maxi skirt in Topshop last Summer for €60, a week later Penneys brought out an IDENTICAL one for like €15? I always check Penneys before Topshop now!

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    2. Seriously?! I hate when stuff like that happens... Especially when all the things you could have got with the €45 difference start running through your head. Like, I'm so sure that LoveLabel on Littlewoods are Penneys in disguise but triple the price!

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  2. i really have to go and look in primark soon!! these outfits are Gorgeous!! they are really making an effort now :) great post!

    www.myladyboudoir.blogspot.com

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  3. omg. hope my penneys gets some of this stuff in and now just in the better ones like dublin:P great post, lust lust lust the button up shirts ! x

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  4. gotta love penneys!only place i can afford at the moment!defiantly heading in soon to check out the new arrivals:)Dont always have my size thats the only down fall :( never the less amazing clothes and superb prices!! <3

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  5. Ohmygosh i am so excited to see these items in Primark - thank you for posting this - saving my pennies as i want it all! I love how Primark has such affordable and cute pieces with a purse friendly price tag (means we can buy more yay!) x

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  6. I always go to Primark before the likes of Topshop now, I've had some serious bargains from there! And spending less per item means you can spend just as much as you were going to on one item (and not feel as guilty!) cos you get so much more for your money! Does Penneys have a website that you can order from?

    misskirstymarie.blogspot.com

    xxx

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  7. that dress and the polkadot blouse really caught my eye too! looking forward to perusing what Belfast has to offer, though I always seem to be lucker in Penneys than Primark!

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  8. Primark certainly have got a lot better recently! my favourites are the dress on the top row second from the left and the dress, first one from the right on the top row

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  9. love the 2 dresses in the bottom row, and the polka dot shirt. You can't beat Penneys!

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  10. I love the polka dot shirt! Is it sheer do you think? Either way, it will be mine! x

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  11. It looks amazing! I'm loving the dresses especially the 4th one on the top row and the 1st one on the bottom row! Looking to buy some everyday dresses so I'll defiantly have a look in Primark when I can! xx

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  12. cant wait to buy all of the above!

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  13. OOh I love that straw bag! I got last years, which had a big oversized button on the front, but the bow is so cute! Love Penneys. Love it. :)

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  14. would you no if all those pieces are out no Because i love all those flowery skirts and dresses and the collar shirts gorgeous!

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  15. love that floral dress on the first row, definitely gonna have to go have a look for that xx

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